How to build a powerful personal brand to attract and retain clients
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes....
Olympic backlash and brand pivots spotlight the power of perception
Culture is moving faster than ever, and perception can shift in minutes. Across sports, streaming, retail and content, one theme stands out: scrutiny. Here’s what that means for professionals navigating a cautious consumer and a hypervisible marketplace....
With Rocket deal, Compass strikes at organized real estate. ‘It really seems like war.’
"If I was a large MLS, I would be having war room discussions about what our model is going forward in a worst case scenario," one industry veteran told Inman....
Million dollar baby: Real estate’s biggest new hires and moves
Brown Harris Stevens, Coldwell Banker, and other industry brands made moves last week, adding multimillion-dollar brokers and team leaders to their ranks....
The integrity shift that instantly boosts your credibility: Streaming
Choosing honesty over ego can completely change how clients perceive you, talk about you and stay loyal to you....
Compass-Anywhere, Gary Keller, eXp earnings: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers....
Real Housewife of OC Gina Kirschenheiter on doing real estate with her ‘work and life partner’
In this exclusive interview, the Real Housewife dished on beating the "Housewife curse," being parodied by the late Catherine O’Hara and more....
Class action accuses lender of unsolicited AI-generated cold calls
A Michigan mortgage lender is facing a class action lawsuit alleging it used AI-generated, artificial-voice cold calls to pitch refinancing without consent....
Interactive dashboard: Explore results of February’s Intel survey
Using these interactive charts, explore and analyze data from Intel's most recent survey of real estate agents and brokerage leaders, broken down by region and brokerage type. Track historical trends over time....