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Welcome

At The Phoenix Factor Group, our name is a testament to the journey of overcoming and evolving through adversity. Founded by Elissa Stone, “The Phoenix Factor Group” represents a philosophy of taking pride in all of our abilities to withstand the obstacles in life and transform them into driving motivators for achievement, fulfillment, and accomplishment.

Like life, real estate can be peppered with obstacles, but like the mythical Phoenix igniting itself to be reborn and rising from the ashes, our team helps burn through those challenges in navigating market complexities. Our team guides clients through potential setbacks, redesigning them into opportunities. In the event that one transaction does not cross the finish line as anticipated for our clients, we will rise with resilience and apply the lessons learned as stepping stones in the next transaction. Our growth mentality is what sets us apart within the real estate realm.

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What Our Clients Say

“We can’t thank The Phoenix Factor Group enough for helping us find our dream home in Auburn. It’s exactly what we dreamed it would be – and we didn’t go over our budget! The Phoenix Factor Group local market knowledge, expertise, and amazing ...”

Jane Forster

“We never really believed in so-called real estate experts until we were introduced to The Phoenix Factor Group. Like magicians, they made all of our dreams come true. Aside from being professional and experienced, Eric Davis proved to be very patient...”

Debra Miller

“We can’t thank The Phoenix Factor Group enough for helping us find our dream home in Auburn. It’s exactly what we dreamed it would be – and we didn’t go over our budget! The Phoenix Factor Group local market knowledge, expertise, and amazing ...”

Jessica Royce

“We never really believed in so-called real estate experts until we were introduced to The Phoenix Factor Group. Like magicians, they made all of our dreams come true. Aside from being professional and experienced, Eric Davis proved to be very patient...”

Kendra Keller

“We can’t thank The Phoenix Factor Group enough for helping us find our dream home in Auburn. It’s exactly what we dreamed it would be – and we didn’t go over our budget! The Phoenix Factor Group local market knowledge, expertise, and amazing ...”

Roger Russo

“We never really believed in so-called real estate experts until we were introduced to The Phoenix Factor Group. Like magicians, they made all of our dreams come true. Aside from being professional and experienced, Eric Davis proved to be very patient...”

Beverly Ray

“We can’t thank The Phoenix Factor Group enough for helping us find our dream home in Auburn. It’s exactly what we dreamed it would be – and we didn’t go over our budget! The Phoenix Factor Group local market knowledge, expertise, and amazing ...”

Victor Jones

“We never really believed in so-called real estate experts until we were introduced to The Phoenix Factor Group. Like magicians, they made all of our dreams come true. Aside from being professional and experienced, Eric Davis proved to be very patient...”

Bryan Cooper

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Latest News

Redfin shareholders approve Rocket merger at special meeting

With antitrust regulators declining to weigh in, $1.75 billion deal to marry a tech-focused mortgage lender to real estate brokerage could close by th...

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Commission advances keep some agents afloat while sinking others

Commission advance companies are booming as a lifeline for real estate agents who can't afford to wait for closing day. While these services offer fin...

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Reffkin rails against ‘organized real estate’ at annual Compass retreat

During a keynote address Tuesday, the CEO rallied the firm's agents and staff against Compass naysayers, discussed short-term goals of seller choice a...

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